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Process to Profitability

May 19, 2022

In the age of the personal brand and social media, it’s important to show your face in your business. But effective photos are more than just a basic headshot – your brand photos need to represent you, your personality, and resonate with your dream clients. Nathalie Amlani is joining me today to talk about how a brand photoshoot based in storytelling can help grow your business. She also shares her approach to planning a photoshoot and tips for feeling confident on camera.

Topics Discussed:

  • How brand photography helps a business
  • How storytelling helps entrepreneurs grow their business and how brand photography plays a part
  • Nathalie’s approach to planning a photoshoot
  • Tips for appearing confident on camera
  • The props you need for your photoshoot

Resources Discussed:

Connect with Nathalie:

Nathalie Amlani is the founder of Pictonat Branding Creative. She is a brand strategist, photographer, author, and podcast host. She has helped over 75 entrepreneurs elevate their brands and deepen relationships with their audience through visual storytelling and brand photography.

Nathalie earned an MBA from the Rotman School of Management and has 17 years of experience in Financial Services specializing in project management, strategy, and marketing.

During her corporate career, Nathalie found the most enjoyment and satisfaction in roles that allowed her to create a meaningful connection with customers. When she took the leap to build her own business, she set out on a mission to connect personally with each client and deliver an exceptional service that helps them succeed and grow.

Working with Nathalie is a thoughtful experience designed to help clients share the essence of their business as a visual story and instantly elevate their brand. She draws on the unique story of each business (and those behind it!) to plan and capture personalized visuals that allow them to share this story and sell their products and services by building connection and trust with their audience. She enjoys working with women leaders to help them show up online with brand images and strategies that connect authentically with their audience.