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Process to Profitability


Apr 21, 2022

Creating content for your business can feel overwhelming and often like you’re throwing spaghetti at the wall in hopes that something will stick. Instead of trying everything you hear about online, it’s important to create your content based on your values and strengths, which is what Zoha Abbas is joining me today to talk about. We talk about hustle culture and working in a way that works for you. We also talk about the importance of having an aligned offer and finding your strengths as a communicator when creating content. Zoha also shares the important things to consider when creating and sharing content that connects with your dream clients.

Topics Discussed:

  • How hustle culture shows up in marking
  • Working the way that works for you
  • The importance of having an aligned offer
  • Finding your strengths as a communicator
  • Using your communication strengths to create content
  • Things to think about when creating content to connect with your dream clients

Resources Discussed:

Connect with Zoha:

Zoha is a Values-Based Business Coach who is out to kill hustle culture one client at a time. She helps coaches create aligned offers and communication plans so they can share their work with joy, ease and integrity.