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Process to Profitability


Apr 7, 2022

Brand is such an overused and misunderstood term. Even as a designer, I hear people use brand to refer to so many different things, which is why I’m excited to have Rima join me today to talk about building a magnetic brand. We jump into what that means and why a brand and a business aren’t the same things. We also talk about the most important pieces of building your brand and mistakes entrepreneurs often make when identifying their target audience – a huge piece of the brand puzzle. Rima also shares tips on using your brand throughout your marketing for consistency and results.

Topics Discussed:

  • What a magnetic brand is
  • How a brand and business are different
  • The most important pieces of building your brand
  • Mistakes entrepreneurs make when identifying their target audience
  • Using your brand throughout our marketing to create consistency

Resources Discussed:

Connect with Rima:

Rima Imad Fadlallah is a serial entrepreneur most passionate about helping other business baddies magnetize their brands to the right audiences. She is the founder of her own digital consultancy, The Rimix, and the co-founder of Arabize Media, a digital storytelling brand for Arabs in diaspora. Rima graduated with her MBA from the Michigan Ross School of Business, where she was named Entrepreneur of the Year in 2020. When she's not scaling her businesses, Rima is visiting family in Lebanon, Dubai and her hometown, Dearborn, Michigan.