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Process to Profitability

Mar 28, 2019

Today I’m talking about running a business as a side-hustle with Shannon Mattern. We chat about a lot of topics, including how she got started with her business and the transition she made to running it full time. We also talk about how you can run your business as a side-hustle in a way that benefits your business and the difference between that and running a full-time business. Shannon shares about creating a strategic plan when you’re running a side-hustle and some tips for balancing a full-time job, running a business, and self-care, as well as how you can transition to a full-time gig and the things that you need to do to prepare.

Shannon Mattern shows side hustlers, bloggers, entrepreneurs and freelancers how to build a website, grow an audience via online marketing and turn their expertise into income.  You can think of Shannon as your WordPress BFF! Through her signature course, the 5 Day Website Challenge, she has empowered over 6,600 people to DIY their website with WordPress. Shannon’s mission is to empower those who want the freedom, flexibility and financial independence that an online business can provide by removing the tech barriers holding them back! In January of 2018, Shannon transitioned from side-hustler to self-employed. She shares her journey, strategies and tactics via her podcast, Pep Talks for Side Hustlers at (or wherever you listen to podcasts).

Topics Discussed:

  • How running a business as a side-hustle is different from doing it full-time
  • The benefits of a side-hustle
  • Talking to clients about your side-hustle and setting boundaries
  • Creating a strategic plan for growing your business
  • Tips for self-care while working a full-time job and running a side-hustle
  • How you can prepare to transition your side-hustle to full time
  • Shannon’s words of encouragement to side-hustlers who can’t leave their day job

Resources Discussed:

Action Steps:

  1. Figuring out your magic number - what do you want to make a month/a year from your business
  2. If you don't love your day job, journal your 10 likes and 10 gratitude’s about your job every morning
  3. Figure out how you can be more creative with your schedule to have time to grow your business

Connect with Shannon: