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Process to Profitability

Nov 8, 2018

Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create an effective testimonial and tailoring your request to serve your dream clients. Then we dive into the difference between client feedback, testimonials, and case studies.

This is a great episode if you’re interested in learning more about how you can share testimonials that actually speak to your dream clients.

Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out. 

A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health.

She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.

Topics Discussed:

  • Why testimonials are important for businesses
  • How we can ask our clients for testimonials
  • The types of questions we should be asking in our testimonial request
  • Other information you should consider asking for
  • Using the information you’ve gathered to craft an effective testimonial
  • Tailoring your request to serve your dream clients
  • The difference between client feedback, testimonials, and case studies
  • Where you should use testimonials

Resources Discussed:

Action Steps:

  1. Start listing the questions, challenges, and desires your dream clients have about your work are coming to you with
  2. Put together a list of questions to pull from when you ask for a testimonial
  3. Ask – build asking for testimonials into your process

Connect with Kim: