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Process to Profitability


Jul 12, 2018

Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website.

Topics Discussed:

  • Building a strong foundation for your website by digging into your brand’s mission, vision, and values
  • Knowing your dream clients inside and out
  • How your foundation can help you create content and write copy for your website
  • Setting goals for your website
  • Why goals help you focus and make decisions as you design
  • Pushing the limits of what is standard
  • Ways to find inspiration that makes you think differently

Resources Discussed:

Action Steps:

  1. Create a dream client profile including demographics and psychographics
  2. Write down the 3 biggest goals you have for your website
  3. Start a Pinterest board with inspiration from websites and other sources