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Process to Profitability

Feb 22, 2018

In addition to being a website designer, I’m also a podcast host and I interact with a lot of people online. I’m always looking at other people’s websites as I consider bringing them onto the show, collaborating with them, recommending them to my clients, or just trying to get to know other people in the online space.

The problem is that when people design their websites, they forget that it’s not just for dream clients – it’s also for all the other people who want to learn more about you.

If you’re considering educating, collaborating, or reaching out to more people, this episode is a great one for you. I’m going to be talking about why your website matters to more than just your potential clients and give you my perspective as a podcast host and business owner on what I look for in a website.

Topics Discussed:

  • What I look for in a website when considering a guest for my podcast
    • Up to date content
    • Image of them and bio
    • Who they serve and what services they offer
    • Way to get in touch (that’s not a contact form)
    • Areas of expertise
  • Don’t overwhelm your visitors
    • No music
    • Videos should not start automatically
    • Don’t use pop-ups on mobile
  • Present clear information on your Home page
  • Have a clear way to get in touch with you
  • If you have ads on your website, don’t embed them with your content – you want to make things easy to read
  • List your location (including your city) in multiple places on your website
  • Add visual space and clear dividers to make your content easy to read
  • Include fun facts about you, not just a boring bio
  • Use industry norms in your menu bar
  • Don’t use jargon – make your copy clear
  • Keep the design simple, but not boring

Resources Discussed: