Jul 29, 2021
I’m so excited to have Brandi on the podcast today to cover this topic! She shares how business owners and course creators should think about accessibility when it comes to courses and the benefits of having an accessible course for both students and business owners. You’ll learn what you need to include to make...
Jul 22, 2021
Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert...
Jul 15, 2021
In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should look for when choosing a CRM and the ones she regularly recommends. We...
Jul 8, 2021
Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem...
Jul 1, 2021
I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive...