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Process to Profitability


Sep 30, 2021

I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial for your business and how to know if a course is right for you. Mariana shares what you need to have ready before creating a course and the steps to go from service to course. She also shares about the difference in your visibility efforts when promoting a course and common mistakes she sees business owners make.

Topics Discussed:

  • Why it’s beneficial to create a course from your signature service
  • How to know if having a course is right for our business
  • What you need in place to turn a service into a course
  • The steps you need to take to start transforming our signature service into a course
  • Creating a course that keeps people engaged and getting results
  • Tips for switching your visibility efforts to focus more on reaching students for your course
  • Mistakes people make when creating a course

Connect with Mariana:

Instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level.