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Process to Profitability

Dec 20, 2018

Today I’m talking about copyrights, trademarks, and all things intellectual property with Caroline Fox. We cover a ton of topics, so this is a busy episode but it’s full of great information. We talk about copyrights – what they are, how you can get one, why you need one, and what you can do if someone steals your work. Then we talk about trademarks and why they’re important and how they can benefit you. Caroline gives us some great insight into steps we can take to make sure that our business is set up legally and that we are taking advantage of everything that we can so that our small businesses can really get out there and grow with the protection that we need.

Caroline Fox is the principal attorney at her law firm, CJFox Law, and has been named to Virginia's "Legal Elite" list for the past two years. She also founded the Engaged Legal Collective, an educational resource with templates, guides, and workshops for wedding pros. She’s been lucky enough to speak at conferences like Wedding Wire and Destination Wedding Planners Conference, and has written for Wedding Business Magazine and Rising Tide Society. She lives in Richmond, Virginia with her dog, and is otherwise pretty boring.

Topics Discussed:

  • What intellectual property is and why it matters for creative entrepreneurs
  • The difference between copyrights, trademarks, and trade secrets
  • What qualifies as a trade secret and how you can protect them
  • When you need a copyright and how to get one
  • The benefits of having your work registered as a copyright
  • Steps you can take if someone steals your work
  • What you should trademark and why working with a lawyer is beneficial
  • The trademark registration process

Resources Discussed:

Action Steps:

  1. Make an evaluation of intellectual property is valuable in your business
  2. Research lawyers in your area to help you if needed
  3. Start putting preemptive steps in place to prevent issues


Connect with Caroline: