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Process to Profitability

Jun 28, 2018

Today I’m talking about a topic that I’m really excited about – getting to the heart of your brand. In episode 58, I discussed why the heart of your brand and brand strategy matter when designing a website, and today I wanted to dig into how you can figure out what the heart of your brand is. If you’re wondering why this matters when designing a website, I really believe that brand strategy is what takes your website to the next level and gives you the connection with your dream client.

My process is focused on both strategy and design so it’s important that I start off on the right foot by delving deep into the heart of my client’s business. Knowing the heart behind your brand – why you do what you do – can inspire other people to rally around you and take action on what you’re offering. But you can’t design a website that reflects that if you don’t know what it is.

This process of getting to the heart of your brand, your mission, and your core values, and even your messaging can help you to define your brand and then focus on bringing your website to life with strong, strategic design.

Topics Discussed:

  • Why the heart behind your brand matters in business and in design
  • Getting to your bigger Why
  • Finding your vision for your brand
  • Honing your business’s mission
  • Creating values for your brand that will grow with you
  • Learning what sets you apart and makes you different from others in the same industry

Resources Discussed:

Action Steps:

  1. Write down your Why and dig deeper through the Why x 5 method
  2. Find your business values and add them to your website.
  3. Write down your differentiators