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Process to Profitability

Dec 28, 2017

Today I’m talking with Marva Goss all about standing out in a crowded industry. We cover a lot of topics including why standing out in a crowded market is so important, how you can figure out what makes you different, and how you can build your visibility with your dream clients.

We also tackle the question of why being visible actually a benefit to your clients. Plus, Marva gives us a few steps that we can take today to stand out and get noticed online.

Marva is the brand + content strategist behind Marva J. Coaching Co. Marva helps female creatives position themselves as the go-to expert in their industry, while building a brand they're excited about. Marva is a veteran turned life coach turned strategist that encourages her clients to step out of their comfort zones to build an online presence that stands out from the rest. For more information, visit

Topics Discussed:

  • When to work with a brand strategist
  • Why standing out a crowded market is important
  • How you can figure out what makes you different
  • “Your greatest selling point is you”
  • Why connecting with people on an emotional level is the most effective way to find clients who align with you
  • How to know what to share about the personal side
  • Building your visibility with your dream clients
  • How to know what to share and what to keep to yourself (at least for now)
  • Why planning your content in advance really helps you be visible
  • How to engage authentically in Facebook groups
  • Building trust and saying the hard things
  • Sharing your story

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