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Process to Profitability

Nov 23, 2017

Welcome to Episode 29 of Process to Profitability. It’s another solo show this week and I’m covering one of the topics I get asked about most from my website design clients: creating content for your website.

Your content is one of the most time consuming and intimidating pieces of a website design (or redesign). You want to get it just right because you’re investing in a brand new website and you really want to see growth in your business.

But if you’re like many small business owners, you just have no idea what you should include on your website – and you wish someone would give you a checklist already.

Today I’m going to do just that – give you a checklist of the content I’ve seen work best on websites – and tips for making it your own.

You can download my basic content to-do list at

Topics Discussed:

  • Why your content is important
  • Your key positioning content pieces
  • Creating a journey
  • Building trust through content
  • The pages you need on your website and what to include for each
  • Best practices for the content on your website

Resources Discussed: